IKEA Sees Sustainable Plan In Secondhand Furniture

“I like the idea of retailers owning their resale markets more,” wrote Melissa Minkow, director of retail strategy at CI&T, in an online discussion by the RetailWire BrainTrust last week. “From a customer-relationship perspective, it keeps shoppers in the brand’s ecosystem post-purchase, which can be especially hard to accomplish in a category such as furniture. If IKEA could own the logistical piece of retrieving the item back, this would be even better. Either way though, this is additional customer data the retailer gets to own.”