Instacart Wants To Transform Into An Inspirational Shopping Platform

Instacart has retained Grammy winner Lizzo as the face of its biggest brand campaign to date to introduce Carts, an in-app experience that will enable pop culture personalities, retailers and online creators to share shoppable, curated content.
 
Users of the shopping and delivery platform can view and be inspired to purchase a grocery list of Lizzo’s favorite items, including vegan Ben & Jerry’s ice cream, Impossible Burgers and Takis hot lime tortilla chips.
 
The Carts initiative was applauded by some of the experts on the RetailWire BrainTrust in an online discussion last week.