The New Kings of Retail Are Focused on Customer Service

The last two years presented a whirlwind of new challenges for retail, requiring businesses to explore sometimes experimental ways to cope with rapid change. It was also the period during which omnichannel took off, becoming a dire necessity. For the past two years, CI&T has released a report on the top 10 retailers providing the best omnichannel experiences. We evaluate retailers extensively across the relationship-building, search, shop, cart, buy, fulfillment and returns categories.