Taco Bell Pushes Higher For Drive-Thru Customers (Literally)

Taco Bell earlier this month introduced a new two-story concept, Taco Bell Defy. The design features four drive-thru lanes on the ground level and houses the kitchen on the second level where orders are prepared to send below for pickup.

The experimental store concept received accolades from many on the RetailWire BrainTrust in an online discussion last week. 

“Taco Bell has embraced the needs of its customers, real estate strategy and environmental concerns,” wrote Joan Treistman, president of The Treistman Group. “Sounds good to me.”