‘We’re investing in talent’: Parachute is building out its C-suite

Melissa Minkow, director of retail strategy at digital consultancy firm CI&T, said when companies make a number of hiring decisions in a short period of time it usually signals a shift or acceleration in direction.

“It can be because there was turnover and they’re ready for this kind of changing of the guards or it can be kind of a doubling down on strategies that they’re really ready to pick up on,” Minkow said. “Either way, it’s definitely very serious and it means that there are new frontiers ahead.”