DESIGNING DIGITAL RETAIL DESTINATIONS

CI&T’s Melissa Minkow and Fredhopper’s Imran Choudhary come together to share insights from their latest research – CI&T surveyed consumers, while Fredhopper gathered perspectives from retailers. Together, their findings reveal how shifting attitudes are reshaping the path to purchase, starting earlier in the research phase and driven by aesthetics, price sensitivity, and digital merchandising.

From AI-enhanced curation to the evolving role of merchandisers, the conversation uncovers the strategies that forward-thinking retailers need to meet — and shape — modern customer expectations.