Generative AI in business: a marathon, not a sprint Aug 07, 2023 In this article, Paulo discusses the potential of AI to improve productivity, efficiency, and customer experience and how to be cautious about these gains at scale. Learn more
Increasing DEV Power with Augmented Coding Oct 28, 2022 Technological approaches and resources accelerate tasks associated with software development and maintain the quality of actions. This is Augmented Coding. Learn more
Insights from our first Global Pride Month Panel 2023 Jun 28, 2023 CI&T’S Global Pride Month theme is "We must continue." It's a phrase to reaffirm our commitments to the LGBTQIAP+ community and keep moving forward! Last week we did our first Global webinar internally, but we picked up the best insights for you! Learn more
The Four Key Metrics for Digital Efficiency Sep 26, 2022 Discover a framework capable of enhancing developer velocity and digital efficiency for companies. Learn more
CI&T | Salesforce Accelerate the business impact of your Salesforce journey Know more Our partnership with Salesforce has benefited businesses since 2010 As a Salesforce partner, CI&T provides co-sales support, facilitates project inceptions, and delivers solutions across multiple Salesforce clouds (Core CRM, Sales, Marketing, Service, Health, Community, Banking, MuleSoft) and industries (Financial Services, Automotive, CPG, Technology, Transportation, Healthcare and Life Sciences). Reach out to learn more How we can help you with your Salesforce journey: We deliver Business Impact quickly Customer experience Deep knowledge of customer experience, marketing and the commercial process Lean approach Lean Digital approach, based on 90-day business impact cycles, that unlock business through strategy, design, and engineering CRM expertise Salesforce and CRM expertise combined with a strong Engineering practice to enable even the most complex integrations Focal Solutions Marketing Cloud Turn moments into trusted customer relationships with automated, data-first marketing. Experience Cloud Build customer journeys on a powerful digital experience platform. Sales Cloud Drive efficient growth with intelligent sales force automation software. Service Cloud Earn lifelong customers with efficient, connected service. Financial Services Banking, Insurance, Wealth & Asset Management - Secure customers for life. Automotive Cloud Drive unified customer, vehicle, and retail experiences that reduce costs with innovations that streamline automotive experiences. CI&T's Salesforce Cloud Solutions Expertise Operational excellence and consumer satisfaction Developing a digital campaign management platform and streamlining credit flow has resulted in a true revolution. Our multidisciplinary teams have embraced two challenges related to the operations of the 3rd largest bank in Latin America: the creation of a new credit flow and the design of a digital campaign management platform. In the first case, the teams needed to enhance, with updated solutions, the performance of relationship managers at the institution and improve credit analysis. In the second scenario, they aimed to simplify and accelerate the management of numerous marketing actions.The union between CI&T professionals and Salesforce experts, along with the implementation of Salesforce solutions, especially Financial Service Cloud, Service Cloud, and Marketing Cloud, has resulted in a revolutionary shift. Its actions, which also involved the integration of legacy systems and varied channels, ensured both increased revenues and high conversions to credit and investment - thanks to the optimization of operational processes and personalized communications and approaches in digital and omnichannel journeys. Modernizing the digital ecosystem of Latin America's largest bank The new ecosystem allows the banking institution to improve the synergy of marketing operations related to various digital products. Faced with the need to set up and manage a new cloud business unit, capable of centralizing, in a single environment, campaigns and results of marketing actions related to all digital products in its portfolio, the largest bank in Latin America turned to CI&T and Salesforce. Our multidisciplinary teams stepped in to take action on all fronts, reinventing the new architecture on data-driven processes and customization.From the beginning of the partnership in 2021 through 2022, we managed to migrate various systems to Salesforce Cloud Architecture, equipped with Salesforce Marketing Resources (Marketing Cloud, Customer 360, Datorama, and Interaction Studio) and specifically designed for this application. Furthermore, we have completed almost all communications deliveries, increased rates related to consumer behavior, and ensured operational synergy up to the institution's market coverage. CLIENTS Unlock your Salesforce potential