CONSUMER PACKAGED GOODS

Driving data-led relationships with retailers and consumers

OPTIMIZE YOUR TECHNOLOGY STACK TO BUILD BRAND LOYALTY

In the fast-paced CPG sector, we help companies overcome challenges like stagnant growth and complex supply chains. Our solutions, including advanced analytics, AI, and machine learning, identify growth opportunities. We use AIoT and automation to streamline operations and apply AI for personalized consumer experiences. Incorporating technology into ESG strategies and back-office tasks ensures our clients gain efficiency and sustainability while remaining competitive.

CUSTOMISED DIGITAL CPG FOCUSED SOLUTIONS, BRINGING END-TO-END DIGITAL CAPABILITIES

CI&T offers a diverse range of digital solutions tailored to leading CPG brands and partner businesses.

Female consumer shopping for consumer packaged goods in a grocery store.

Digital Products & Platform

Design and build web, mobile applications and eCommerce for b2b and d2c in alignment with the internal and external CPG customer needs.

Digital Strategy & Consulting

Technology, customer and GTM strategies tailored to CPG organisations. Uncover market trends, opportunities and springboards for innovation.

AI & Machine Learning

AI and ML capabilities to optimize efficiencies in the production of products and/or facilities. Creation of GenAI and Agentic AI agents for deployment.

Data Services

Data pipelines, lakes, CDP, ERP and PID implementations for CPG. Organize unstructured data and create data platforms for ops, finance, marketing and more.

CX & Design

Customer journey mapping, service design, high fidelity design and prototyping, design sprints, product ideation and user testing.

Legacy Modernization

Undertake complex challenges on propriety or service-led platforms, migration of major core systems and platforms, or build of middleware, API services.

Enterprise Software

Implementation of leading DXP, CRM, POS, eCommerce and other SaaS platforms. Creation of bespoke software platforms for unique retail challenges to enable full ownership.

Digital Transformation

Adapting operating models and business culture to achieve global deployments, omnichannel delivery, or new product/service rollout.

30

years of experience transforming the CPG industry digitally.

4 OF THE 10

larger Fast-Moving Consumer Goods companies worldwide trust us as their technology partner.

PARTNER OF THE 2

major CPG companies worldwide.

DIGITAL SOLUTIONS POWERING GROWTH IN CONSUMER PACKAGED GOODS

CI&T’s digital solutions fortify supply chains and harness data-driven insights to grow customer loyalty and strengthen relationships with retailers in a competitive marketplace.

Digital Commerce

Optimize DTC platforms, build B2B portals, and establish marketplace partnerships to expand reach, improve inventory management, and increase sales for CPG brands.

Inventory & Supply Chain

Enhance real-time visibility and agility across CPG supply chains to reduce stockouts, control costs, and keep products consistently available on shelves and online.

Planning & Merchandising

Power resonant, future-forward product development. Enable smarter demand planning and product positioning strategies that align with evolving consumer trends and seasonal needs.

Omni/Store Operations

Integrate digital and retail touchpoints to support CPG brands and retail partners in delivering consistent, efficient, and personalized purchasing experiences.

Marketing & Loyalty

Design data-driven, personalized marketing campaigns and loyalty programs that deepen brand affinity, drive consumer engagement, and fuel repeat purchases.

Customer Experience

Turn every CPG brand interaction—whether online, in-store, or via packaging—into a seamless, engaging, and trust-building experience.

Analytics & Forecasting

Use advanced analytics and forecasting to anticipate consumer demand, compete with store brands, optimize production and distribution, and enhance profitability across channels.

Marketplace

Accelerate marketplace growth strategies that help CPG brands expand distribution, increase visibility, and connect with new customer segments.